Thursday, 23 January 2014

Seema Goswami's recommendations of books to read

Sharing things that bring you joy is such a simple and fundamental delight – it’s not celebrated enough.  This is not gifting, but telling people you know (and others) that you discovered something new or unknown, exciting and loved it, and now are recommending others to try them.

Marketers dub it 'word of mouth' and try influencer marketing to get opinion-leaders to push their wares (nowadays through SEO).  This gets so overboard that it’s hard to find the real expert advice from say a paid testimonial.  Further, it is hard to get a recco that sooo much meets your requirements and matches your tastes that you simply have to go and get the recommended product – and, of course recommend this to more people – just like I am doing right now.